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has spent over 35 years leading the way in the area of media research with special emphasis on the New Media. As the 24 year-old strategy head of the American Research Bureau (now Arbitron), he invented the Area of Dominant Influence (ADI), an audience-based definition of television markets that Nielsen emulated as the DMA, and which was called by Sales & Marketing Magazine "the most widely used marketing tool in the world today". He became one of the early pioneers of media optimizers - and as such learned about media effectiveness to program the optimizers. Harvey was one of the few media researchers who crossed the line to combine both disciplines, media audience measurement and media effectiveness measurement.
From 1979 to 1999 his monthly newsletter, The Marketing Pulse, helped decision-makers at leading advertisers, agencies and media companies understand important trends in media technology. That newsletter in 1979 accurately predicted the 3-network share of audience as it would be in 1990, and made many other projections that turned out to be prophetic, including predicting permission marketing.
In 1972, Harvey founded New Electronic Media Science (NEMS), a marketing media research consultancy that has served nearly 70 top advertisers and agencies, all major MSOs, virtually all major networks and all major Hollywood studios in the area of New Media. More recently, in conjunction with IBM and Leonard Matthews, former CEO of Y&R and of Leo Burnett, Harvey founded Next Century Media. Next Century Media began as the leading interactive media advisor to advertisers, advertising agencies, entertainment and media companies worldwide, and has now evolved into an enabler and service provider for addressable TV commercials and TV clickstream measurement. Through his two companies, Harvey has been involved in every major New Electronic Media trial in the United States since 1975 and has brought more advertisers and agencies into more Interactive TV trials than everyone else in the world combined.
Today, Bill Harvey is active on three Advertising Research Foundation committees and his current passionate media interests continue to include maximizing and measuring Return On Marketing Investment (ROMI), addressable media, measuring media effectiveness, mobilizing set top box based audience data, and accelerating the profitable and psychologically appropriate Business-To-Consumer use of all digital media for two-way communications and relationship building.
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