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has extensive experience in the online marketing arena, especially as it pertains to the eCommerce industry. Brett is the Founder of Coremetrics, Inc., a Web analytics ASP that he founded in February of 1999. He helped grow Coremetrics into the leading provider of on-demand Web analytics and precision marketing solutions, servicing over 500 brands online, including Bank of America, CompUSA, QVC, Staples, The Weather Channel, Victoria's Secret, and Williams-Sonoma. Prior to Coremetrics, Brett was the co-founder and CTO of BodyMatrix.com, a profitable and bootstrapped online retailer of sports nutrition products and partner to major gym chains to host their eCommerce platform. Prior to BodyMatrix, Brett was the founder and CEO of Hurt Technology Consulting, the co-founder of MBAzone.com, and a consultant at Deloitte Consulting and Andersen Consulting (now Accenture). Brett has more than fifteen years of Internet programming experience and has developed multiple software applications, including Internet marketing analysis solutions, eCommerce platforms, Web-based classroom management applications, virtual communities, multiplayer online games, and BBS (Bulletin Board System) software. He started programming when he was seven years old, launched a BBS on 110 baud modem when he was ten, and created one of the first Internet-based multiplayer games in 1990. Brett holds an M.B.A. in High-Tech Entrepreneurship from the Wharton School at the University of Pennsylvania and a B.B.A. in Management Information Systems from the University of Texas at Austin.
Brett serves on the Board of Directors of Shop.org, the leading non-profit industry association for retailers online and a division of the National Retail Federation, the largest trade organization for retailers. Eleven senior executives from retailers like Amazon.com, Best Buy, Golfsmith, L.L.Bean, QVC, JCPenney, and Williams-Sonoma serve with him. Brett also serves as a Board of Advisors member to the non-profit Web Analytics Association and as an Entrepreneur-in-Residence at the Wharton School.
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