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Jim Nail Joins Powered Board of Advisors
Nail is the chief marketing and strategy officer for Cymfony, and was
previously a Forrester analyst. Nail brings over 20 years of experience
in integrated marketing, including non-traditional and consumer-generated
media, to Powered, where he will serve in a key advisory role
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Amerisave Launches Learning Center
With reliable, free courses, consumers can now educate themselves in all
aspects of the home buying process, from loan application to refinancing
to investing.
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Tutorials: Sony's new marketing secret
Marketers at Sony Corp., seeking an alternative to tired traditional marketing
methods, have found a new way to connect with consumers -- online courses.
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Women Drawn to iVillage Courses
Powered announces the successful completion of a series
of ten online educational courses for iVillage. In three months, the free,
instructor-led courses attracted nearly 100,000 visitors eager to learn
about such topics as digital photography, scrapbooking, and keeping your
kids safe on the Internet.
Other
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Powered Online Consumer Education Drives Sales and Builds Brands
Powered delivers online consumer education that drives sales for some
of the world's leading brands, including Sony, HP, and iVillage. We provide
the software, content, and marketing services for these turnkey programs.
Powered consumers are 29 times more likely to buy, are 94% more satisfied
with their purchases, and 65% more likely to choose our client's brands
again.
Use RSS as a marketing tool, make your Media Center sing, shoot video
like a pro, and eat for energy.
These are our four featured courses for the month.
Details »
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| A must read for consumer
Marketers. Based on almost 200,000 consumer surveys, Consumer
Education Produces High ROI examines the result of consumer
education programs in 2005, comparing them to other marketing vehicles.
Find out how consumer education
can be used in your mix to generate sales, grow consumer loyalty,
and build brand preference. |
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