Nail is the chief marketing and strategy officer for Cymfony, and
was previously a Forrester analyst. Nail brings over 20 years of
experience in integrated marketing, including non-traditional and
consumer-generated media, to Powered, where he will serve in a key
advisory role
Read More
– June 14, 2006
With reliable, free courses, consumers can now educate themselves
in all aspects of the home buying process, from loan application
to refinancing to investing.
Read More
– May 25, 2006
Marketers at Sony Corp., seeking an alternative to tired traditional
marketing methods, have found a new way to connect with consumers
-- online courses. Two years ago, Sony launched its first online
tutorial, providing tips and information on digital photography,
and it has since expanded to four. The results of the four campuses
have been encouraging. Sony has received a favorability rating of
more than 90% from its customers, and those who take the course
are not only more likely to buy an item they're learning about,
they are more likely to buy a Sony product.
Read
More
A number of media outlets have turned their attention to consumer
education recently. Writers from ClickZ,
MediaPost,
and iMediaConnection
have chimed in on the release of Consumer
Education Produces High ROI. Get your copy here.
Read More
– May 22, 2006
Powered announces the successful completion of a series of ten online
educational courses for iVillage. In three months, the free, instructor-led
courses attracted nearly 100,000 visitors eager to learn about such
topics as digital photography, scrapbooking, and keeping your kids
safe on the Internet.
Read More
– May 22, 2006
Independent industry study shows that sponsoring online educational programs for consumers produces a far greater ROI than comparable marketing dollars spent on traditional media advertising or direct marketing.
Read More
– May 22, 2006
Powered surpasses 5 million consumer enrollments for its online
education programs. Powered programs have driven nearly 80 million
consumers to its clients’ sites, including Atkins, BusinessWeek,
Gateway, HP, iVillage, Sony, and P&G.
Read More
– May 1, 2006
Powered announces the appointment of Buck Krawczyk to the position
of vice president of marketing. Krawczyk brings more than 25 years
of strategic marketing experience to the Powered executive team.
Read More
– April 4, 2006
Powered today announced that the company has secured $6.2 million
in funding from Austin Ventures. The capital will be used to expand
Powered's sales and marketing efforts; fund new product development
initiatives; and meet the growing demand for online consumer education.
Read More
– March 29, 2006
Powered announces the appointment of Dean Wiltse to the company's
board of directors. Bringing more than 30 years of technology leadership,
Wiltse will provide strategic counsel and accelerate growth for
Powered's innovative marketing offering.
Read More
– November 2005
Powered, Inc., the leader in Educational Marketing solutions, today
announced it has created a Board of Advisors. This group of industry
experts will play a key role in accelerating the growth of the company
and helping establish broad acceptance of Educational Marketing
in the interactive marketing category.
Read More
–
November 7, 2005
On November 7th, executives from CNET, Powered and Accela Communications
joined Digital Voodoo's Dave Evans at the AD:Tech Conference in
New York, on a panel to discuss how both b2b and consumer marketing
can benefit from innovative new technologies that help marketers
reach customers in the way the customer wishes to be "touched."
The panel, titled "Pixel Dust: Technology Marketing Innovation"
covered new marketing technologies that help acquire and retain
customers. Beyond websites, email, banners, search – they
discussed what else marketers can do to leverage the Internet --
contextual marketing, new ad models in social networking, synergistic
ad concepts, webcasting and more!
Visit www.ad-tech.com
– Internet Retailer – September 7, 2005
SonyStyle.com is working with Powered Inc., an interactive marketing
company, to expand Sony 101, an online education program aimed at
helping customers sort through the maze of products and technology
on Sony's main business-to-consumer e-commerce site.
Read
More
– July 2005
Industry analyst, Kent Allen directs research, consulting and customer
education initiatives from The Research Trust's San Francisco office.
He has written a research brief on his Web log citing Educational
Marketing as an effective way to reach the demanding, impatient,
and growingly defensive, ad-averse customers. The Consumer Value
Pyramid replaces the idea of a one-size-fits-all solution.
Read
More
– April 25, 2005
On April 25, 2005, executives from CNET, Powered, ContextWeb and
Industry Brains joined GSD&M's Dave Evans at the AD:TECH05 conference
in San Francisco, the nation's leading interactive marketing event,
on a panel to discuss the emerging trend towards Contextual Marketing.
The panel, titled "The Contextual Marketing Opportunity" addressed
the broadening range of online resources for consumers, from forums
to buyer's opinion sites, to consumer product ratings, to blogs
and RSS feeds, and how publishers need to maximize their real estate
online, resulting in a deeper focus on contextual advertising.
Read More
–
April 18, 2005
BusinessWeek, the world's most widely read business magazine, today
announced the launch of the BusinessWeek Online Courses site (available
at www.bwcourses.com), which
offers free instructor-led courses from well-known business experts
to business professionals. The course offerings span a variety of
sought after topics, such as starting a business, creating a business
plan, raising capital, wireless computing, designing a home office
and more.
Read More
– iMedia Connection – April 5, 2005
With so much being written about consumers' aversion to ads and
their increasing ability to avoid them, can we develop a form of
marketing and advertising consumers truly want?
Read
More
– Jan. 18, 2005
Atkins Nutritionals, Inc., the original low-carb lifestyle experts,
and Powered, Inc., the leader in educational marketing solutions,
today announced a partnership and the launch of the new Atkins University.
Read More
– Jan. 5, 2005
What is a megapixel? How do I network my products together? What
does high definition really mean? There are many levels of consumer
questions regarding technology, and today Sony Electronics is officially
launching a free online education program aimed at helping consumers
sort through the maze of products and technology.
Read More
– USA Today, Dec. 6, 2004
Protecting your business takes more than software. In a recent AMI
study, small and medium businesses (SMBs) identified security as
a top priority, having recently spent nearly one billion dollars
on anti-virus, anti-spam, intrusion detection firewalls and other
IT security measures.
Read More
– November 2, 2004
Powered, Inc., the leader in Educational Marketing solutions, today
announced it has appointed Dave Ellett as Chief Executive Officer.
Mr. Ellett brings more than 25 years of senior management, corporate
development and strategy experience to Powered, where he will lead
expansion efforts for the company's interactive marketing solutions.
Read More
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