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New York, NY, January 18, 2005 – Atkins Nutritionals, Inc., the original low-carb lifestyle experts, and Powered, Inc., the leader in educational marketing solutions, today announced a partnership and the launch of the new Atkins University. This online feature, available free of charge at www.Atkins.com, is another example of Atkins Nutritionals’ commitment to educate health -- and weight -- conscious people by providing them with means to easily learn about and follow the Atkins Nutritional Approach™ (ANA™).
"We would like people to obtain the correct information directly from Atkins experts rather than rely on their friends or the media who avoid the truth and portray Atkins as an all meat approach, leaving out key components such as vegetables or low-glycemic fruits," said nutritionist Colette Heimowitz, M.Sc., vice president of education and research for Atkins Health & Medical Information Services. "An interactive tool such as Atkins University emphasizes what we have said all along: Proper education is essential to make effective lifestyle changes."
Atkins University offers learning programs, free of charge, to guide people through the fundamentals of the controlled-carbohydrate lifestyle. In addition, the health experts who lead the course are available to answer questions. Finally, discussion boards allow users the ability to connect with their peers, allowing for the exchange of tips and success secrets online.
"We are continually committed to providing deeper levels of advice, assistance and support to consumers who have chosen the Atkins Nutritional Approach," said Matt Wiant, chief marketing officer for Atkins Nutritionals. "Atkins University is further evidence of that commitment. The vigorous response indicates this is a very popular service for Atkins.com users and we will work to expand these types of programs for the benefit of consumers."
Powered, Inc. was chosen to produce this program with Atkins Nutritionals because of its prior success in helping industry leaders forge more effective relationships with their consumers.
"Powered brought substantial capabilities to help us create meaningful ways to connect with consumers in a permission-based way," stated Michael Bernstein, senior vice president of Atkins Health & Medical Information Services. "Their abilities will facilitate our efforts to further expand our online interactive resources in the future."
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