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On April 25, 2005, executives from CNET, Powered, ContextWeb and Industry Brains joined GSD&M's Dave Evans at the AD:TECH05 conference in San Francisco, the nation's leading interactive marketing event, on a panel to discuss the emerging trend towards Contextual Marketing. The panel, titled "The Contextual Marketing Opportunity" addressed the broadening range of online resources for consumers, from forums to buyer's opinion sites, to consumer product ratings, to blogs and RSS feeds, and how publishers need to maximize their real estate online, resulting in a deeper focus on contextual advertising. Panelists talked about their interactive marketing experiences and their thoughts on the role Contextual Marketing networks will play in the future of online promotions.
Panelists:
Dave Evans, Strategy Director, Integration Services, GSD&M
Barry Briggs, COO, CNET Networks, Inc.
Andrew Jacobson, SVP Sales & Business Development, ContextWeb
Erik Matlick, CEO, Industry Brains
Dave Ellett, Chairman & CEO, Powered
About Powered, Inc.
Powered, Inc. is the leading provider of Educational Marketing solutions. Powered provides a proven way for companies to use education to attract, drive buying behaviors and build loyalty among its end customers. Founded in 1999, Powered is based in Austin, Texas. Powered's growing client list includes HP, Sony, CNET, Atkins Nutritionals, P&G, Esselte, eMachines, and Smead, among others. For more information, visit www.powered.com.
Powered is a trademark of Powered, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.
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