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Austin, TX—March 29, 2006 – Powered, the market and technology leader in online consumer education, today announced the appointment of Dean Wiltse to the company's board of directors. Wiltse joins the other board members to provide strategic counsel and accelerate growth for Powered's innovative marketing offering. The Powered model replaces traditional, unsolicited media with online courses and programs to increase sales, deliver significant ROI and build brand loyalty.
"2006 is shaping up to be a break out year for Powered and consumer education online," said Dean Wiltse. "More research is showing that consumers are increasingly averse to traditional forms of marketing and advertising. At the same time, marketers are increasingly under the gun for quantifiable results. Leaders like iVillage, HP and Sony are demonstrating the value of online courses in driving sales and loyalty. I'm thrilled to assist Powered in the next phase of growth as more companies embrace educational marketing for sales success."
Wiltse brings more than 30 years of technology leadership to the Powered board. Most recently, Wiltse served as CEO of Greenfield Online where he pioneered the use of Internet surveys as a primary marketing research methodology. Under his leadership, Greenfield Online experienced unprecedented growth and profitability and was ranked one of the 100 fastest growing companies in North America by Deloitte in 2004. Wiltse was named a finalist for Research Magazine's CEO of the Year in 2005, as well as an Ernst and Young Entrepreneur of the Year 2005 nominee for his leadership, vision and success in online marketing.
Prior to Greenfield Online, Wiltse served as president of the software division at Engage, Inc., where he led the development of the industry's first online profiling and ad-serving technology that enabled targeted online marketing based on an individual's interests and their online behavior. He has also held senior management positions at other innovative technology companies including Avid and Vivo Software, which was sold to Real Networks in 1998.
"We're honored to have someone of Dean's stature and expertise join our board," said Dave Ellett, chairman and CEO of Powered. "His deep experience and thought leadership will be an important asset as we move forward in evangelizing online consumer education and accelerating the adoption of this highly successful marketing offering for companies and publishers of all sizes."
About Powered, Inc.
Powered, Inc. is the leading provider of Educational Marketing solutions. Powered provides a proven way for companies to use education to drive buying behaviors and build loyalty among its end customers. Founded in 1999, Powered is based in Austin, Texas. Powered's client list includes HP, Sony, BusinessWeek, Atkins, P&G, eMachines, Esselte and Smead, among others. For more information, visit www.powered.com.
Powered is a trademark of Powered, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.
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