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Austin, TX – May 1, 2006 – Powered, the market and
technology leader in online consumer education, today announced
the appointment of Buck Krawczyk to the position of vice president
of marketing. Krawczyk brings more than 25 years of strategic marketing
experience to the Powered executive team. As the new vice president
of marketing, Krawczyk will be responsible for developing and leading
the company’s product and corporate marketing initiatives
to meet the surging demand for new channels that cut through advertising
clutter by delivering relevant and valuable information to consumers.
Powered has delivered nearly 450 million permission-based marketing
impressions through online classrooms, courses and seminars. Over
95% of all Powered end consumers think more highly of the brand
that provided the education, and over 60% report using educational
content to make online and offline purchases based on what they
have learned. 93% would recommend the experience to a friend or
colleague.
“Media is undergoing its biggest transition since the adoption
of the Internet,” said Krawczyk. “In a world of blogs,
podcasts, DVRs, opt-in marketing and word of mouth, consumers are
gaining more and more control of messages – how, what and
when they receive them. Marketers face a considerable challenge
since traditional media methods are becoming less and less desirable.
Powered represents the future of marketing - giving consumers real
value through positive learning experiences while improving brand
loyalty and driving revenue.”
Prior to joining Powered, Krawczyk was the vice president of marketing
at Lombardi where he was responsible for the company's corporate
marketing activities. Krawczyk has also held global executive marketing
roles at Vignette Corporation and General Magic. Earlier, he was
the vice president of global operations for Hodkins Simone &
Searls, now Publicis Technology, where he managed worldwide operations.
“We are pleased to have attracted Buck Krawczyk, a well known
marketing executive with proven success in creating marketing strategies
that impact a company’s bottom line,” said Dave Ellett,
chairman and CEO of Powered. “Buck will play a key role educating
marketers about the benefits of using online consumer education
to drive sales and build brand loyalty, and we’re very excited
to have him on board.”
About Powered, Inc.
Austin-based Powered, Inc. is the market and technology leader in
online consumer education. Powered provides a proven way for the
world’s largest brands to use online education to drive sales,
build brand loyalty and deliver a significantly higher ROI than
other marketing programs. Manufacturers, retailers, media properties
and web publishers also rely on Powered to gain new insights into
consumer attitudes and buying behavior. Powered clients include
HP, Sony, BusinessWeek, Atkins, P&G and Gateway among others.
For more information, visit www.powered.com.
Powered is a trademark of Powered, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.
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