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Austin, TX – May 22, 2006 – Powered, Inc., the leading
provider of online consumer education programs for Global 2000 brands,
today announced the successful completion of a series of ten online
educational courses for iVillage. In three months, the free, instructor-led
courses attracted nearly 100,000 visitors eager to learn about such
topics as digital photography, scrapbooking, and keeping your kids
safe on the Internet. Upon completion, over 90% of students stated
they would enroll in another course, and 91% would recommend iVillage
online courses to a friend.
The free courses were a boon for consumers, which Sony Electronics
underwrote as part of its educational outreach for women and technology.
Also, it made relevant products available for purchase throughout
the duration of the course. Some 70% of site users elected to opt
into Sony’s email program upon registration, and more than
a quarter of all students clicked through from a course to various
Sony Electronics micro-sites. Nearly one-third of users stated completing
the courses increased their purchase consideration of Sony products,
and more than 15% purchased a product as a result.
“Online consumer education is a new channel for marketers
and allows global companies like Sony to increase brand loyalty
and market their products in a positive way,” said Dave Ellett,
Chairman and CEO of Powered. “Our success with Sony and iVillage
is proof that consumers prefer, and respond to, less intrusive forms
of advertising. Leaders like Sony are paving the way in this new
and exciting form of marketing, and the results have far exceeded
expectations on all fronts.”
The program was designed, developed and hosted in partnership with
Powered at http://courses.ivillage.com. Lessons were posted twice
a week, on Mondays and Thursdays, and remained accessible 24 / 7
until the course end date. Students could interact with expert instructors
to answer questions while taking the courses. Powered also delivered
a comprehensive set of insights on user activity, giving both Sony
and iVillage access to a wealth of information about consumer buying
behavior.
“Through our partnership with Sony and Powered, we were able
to offer our community members instructional information about popular
topics like digital photography and scrapbooking,” said Peter
Naylor, senior vice president of sales at iVillage. “We were
happy to provide a valued service to our community, while at the
same time allowing our sponsor Sony to educate potential buyers
about their products in a manner that was beneficial to the consumer.”
About Powered, Inc.
Austin-based Powered, Inc. is the market and technology leader in
online consumer education. Powered provides a proven way for the
world’s largest brands to use online education to drive sales,
build brand loyalty and deliver a significantly higher ROI than
other marketing programs. Manufacturers, retailers, media properties
and web publishers also rely on Powered to gain new insights into
consumer attitudes and buying behavior. Powered clients include
Atkins, BusinessWeek, Gateway, HP, P&G, and Sony among
others. For more information, visit www.powered.com.
Powered is a trademark of Powered, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.
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