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Austin, TX – June 14, 2006 – Powered Inc., the leading
provider of online consumer education programs for the world’s
leading brands, today announced that Amerisave has successfully
launched the Amerisave Learning Center (www.learningcenter.amerisave.com)
for home buyers. Consumers can now educate themselves in all aspects
of the home buying process, from loan application to refinancing
to investing.
"The process of buying a home contains some of the most important
and complex decisions consumers face," said David Herpers,
Chief Marketing Officer and Director of Consumer Affairs. "We
partnered with Powered to develop our Learning Center to demystify
that process and make consumers more confident they are making the
best possible decisions. It's one example of services that have
helped us fund over $3 billion."
A recent study by Next Century Media shows that online consumer
education like Amerisave's Learning Center is a highly preferable
vehicle for reaching consumers over more traditional marketing tools.
Study results showed that 94% of consumers taking online education
courses had a favorable impression of the company's brand, 93% would
refer the courses to a friend and one in five made a purchase of
the product or service as a result.
"Online consumer education allows forward-thinking organizations
like Amerisave to give their consumers a very positive learning
experience while creating affinity for their brand," said Dave
Ellett, Chairman and CEO of Powered. "Amerisave's Learning
Center is a great example of how companies in the financial services
sector can deliver relevant, interesting information in a way that
consumers are eager to participate in."
About Powered, Inc.
Austin-based Powered, Inc. is the market and technology leader in
online consumer education. Powered provides a proven way for the
world’s largest brands to use online education to drive sales,
build brand loyalty and deliver a significantly higher ROI than
other marketing programs. Manufacturers, retailers, media properties
and web publishers also rely on Powered to gain new insights into
consumer attitudes and buying behavior. Powered clients include
HP, Sony, BusinessWeek, Atkins, P&G and Gateway among others.
For more information, visit www.powered.com.
About Amerisave
Amerisave Mortgage, headquartered in Atlanta, is one of the nation's
largest, privately held financial services companies and a leading
internet lender. Amerisave is licensed in more than 45 states and
provides the processing, closing and customer service of loans.
Amerisave has closed over $3 billion since January 2003. Amerisave
currently acts as a lender and as a broker and therefore has access
to avast number of loan programs, including purchase, refinance
and home equity lines of credit. For more information about Amerisave,
visit www.amerisave.com or
call 1-866-814-9262.
Powered is a trademark of Powered, Inc. All other
company and product names mentioned are used only for identification
and may be trademarks or registered trademarks of their respective
companies.
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