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Austin, TX – June 28, 2006 – Powered, the leading provider
of online consumer education programs for Global 2000 brands, today
announced the appointment of Jim Nail to the company’s board
of advisors. Nail brings over 20 years of experience in integrated
marketing, including non-traditional and consumer-generated media,
to Powered, where he will serve in a key advisory role to help accelerate
growth and expand market opportunities for Powered’s online
consumer education marketing services.
"We're honored to have someone of Jim's stature and expertise
join our board of advisors," said Dave Ellett, chairman and
CEO of Powered. "His deep knowledge in marketing and consumer
media will be a huge asset to Powered as more and more companies
and media firms adopt online consumer education to drive sales.
Jim's thought leadership is world class, and he will be critical
in helping us bring the power of online consumer education to leading
advertisers worldwide."
Nail's 22-year career in integrated marketing spans online
marketing, market research, brand advertising and direct marketing.
He currently serves as the Chief Marketing & Strategy Officer
at Cymfony, a market influence analytics company that scans and
interprets the millions of voices at the intersection of social
and mainstream media. His recently launched eBook, Influence 2.0,
identifies a shift in influence where consumers have increased control
of content, breaking current models and forcing marketers to listen
and respond to vast consumer audiences, not just talk to a limited
set of mainstream media influencers.
Previously, Nail was an analyst at Forrester Research for eight
years, where he focused on how marketing strategies and tactics
must adapt to technology-driven changes in consumer media consumption
habits. His research addressed best practices in integrated marketing
with a focus on how online media can augment the impact of television,
print and other traditional marketing tools. Prior to joining Forrester,
Nail helped launch Web advertising network AdSmart, where he served
as director of marketing. He spent 15 years planning and managing
integrated marketing campaigns at leading advertising agencies including
Ogilvy & Mather Direct, Draft Worldwide, Bates USA and Hill
Holliday. He is a frequent speaker at marketing conferences and
executive forums, including Forrester Consumer and Executive Strategy
Forums, Ad:Tech, and ANA Marketing Accountability Conference, and
has been published and quoted extensively in top-tier media outlets.
"Powered is another great tool to help create a participatory
dialogue between consumers and companies," said Nail. "Education
can help top-tier brands build satisfaction and loyalty by providing
greater value than traditional one-way marketing messaging. I am
eager to work with Powered so it can help companies further expand
the depth of product-related content available to consumers."
Companies including Atkins, BusinessWeek, Gateway, HP, iVillage,
Sony, and P&G are currently using Powered's pioneering consumer
education programs to provide consumers with rich online learning
experiences that increase sales, improve brand loyalty, and deliver
new insights into consumer attitudes and buying behavior. Recent
research from Next Century Media, available online at http://report.powered.com,
has demonstrated that consumers who complete courses are 29 times
more likely to buy the sponsor's products compared to traditional
media advertising, and 5 times more likely to buy compared to direct
marketing. In addition, 94% have a more favorable impression of
the brand because of the experience, and 90% are likely to recommend
it to a friend.
About Powered, Inc.
Austin-based Powered, Inc. is the market and technology leader in
online consumer education. Powered provides a proven way for the
world's largest brands to use online education to drive sales,
build brand loyalty and deliver a significantly higher ROI than
other marketing programs. Manufacturers, retailers, media properties
and web publishers also rely on Powered to gain new insights into
consumer attitudes and buying behavior. Powered clients include
Atkins, BusinessWeek, Gateway, HP, P&G, and Sony among others.
For more information, visit www.powered.com.
Powered is a trademark of Powered, Inc. All other
company and product names mentioned are used only for identification
and may be trademarks or registered trademarks of their respective
companies.
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