Powered partners with web properties and portals to run destination sites that use educational content as a premium advertising product. Advertisers sponsor these topics to start opt-in relationships with highly targeted, highly involved customers. Educational Marketing creates sizable opportunities for web properties and portals:
It's not news that customers have more choice and information than ever before, and less time than ever to consume it. But what matters is their increasing ability to control how advertisers influence and motivate them. Advances in technology have given consumers new tools to screen out marketing messages they do not want, and recent research by firms and numerous articles in leading business publications indicate that end customers are more anxious than ever to embrace these tools. Some studies suggest as many as 2/3 of customers feel advertising overload, intrusion, and irrelevance.
Advertisers must seek permission-based ways to connect with end customers. Customers must also see value in how advertisers reach them. Otherwise, their messages will be increasingly blocked and tuned out by consumers.
Powered's Educational Marketing is enormously popular with consumers because it creates tremendous value for them. It also equips advertisers to connect with those customers in a highly targeted and relevant way, promoting products and offers in an opt-in, educational environment – and helping them build brand equity, drive commerce, and grow their customer base.
As an interactive advertising product, Educational Marketing enables web properties and portals to grow its audience, provide a value-added service to that audience, and monetize it through advertisers.
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